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Coffee agrotourism development strategy in Belok Sidan Village, Petang District, Badung Regency

Authors :
Ketut Sumantra Ketut
Desak Made Mas Swandewi
I GD. Yudha Pratama
I K. Widnyana
Source :
International Journal of Applied Sciences in Tourism and Events, Vol 7, Iss 2, Pp 170-181 (2023)
Publication Year :
2023
Publisher :
Politeknik Negeri Bali, 2023.

Abstract

The study was aimed to determine the strategy for developing coffee agro-tourism in Belok Village, Petang District, Badung Regency. The method used is a qualitative method with interviews, which are then analyzed using SWOT analysis by evaluating strengths and weaknesses as internal factors, opportunities and threats as external factors, and using the AHP (Analytical Hierarchy Process) method to calculate the priority weight of the criteria considered. The support from the private sector in developing tourism villages plays a significant role in the development of Belok Sidan Village (strength), the lack of supporting facilities for agro-tourism activities (weakness), the number of tourism workers returning to the village and entrepreneurial factors through MSMEs can play a role in diversifying people's livelihoods (opportunity). Natural disasters/disorders (threats) are a significant factor in developing coffee plantation-based agro-tourism in Belok Sidan Village. Belok Sidan village coffee agro-tourism has the potential as a coffee farming area that can support the eco-nomic structure of Badung Regency. Based on the IFAS and EFAS matrix score analysis, the alternative strate-gies used in developing Belok Sidan village coffee agro-tourism are developing creative economy businesses, agro-tourism digitalization, and Agro Techno Park. According to the AHP analysis results, the Agro Techno Park development is the priority strategy.

Details

Language :
English
ISSN :
25805584 and 25805592
Volume :
7
Issue :
2
Database :
Directory of Open Access Journals
Journal :
International Journal of Applied Sciences in Tourism and Events
Publication Type :
Academic Journal
Accession number :
edsdoj.4a47c154850c413f841018313ee0cd7e
Document Type :
article
Full Text :
https://doi.org/10.31940/ijaste.v7i2.170-181