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The role of shockvertising in the context of various generations

Authors :
Renáta Machová
Erika Seres Huszárik
Zsuzsanna Tóth
Source :
Problems and Perspectives in Management, Vol 13, Iss 1, Pp 104-112 (2015)
Publication Year :
2015
Publisher :
LLC "CPC "Business Perspectives", 2015.

Subjects

Subjects :
Business
HF5001-6182

Details

Language :
English
ISSN :
17277051 and 18105467
Volume :
13
Issue :
1
Database :
Directory of Open Access Journals
Journal :
Problems and Perspectives in Management
Publication Type :
Academic Journal
Accession number :
edsdoj.45721117b9b04285b49de3e501da7a8b
Document Type :
article