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The role of shockvertising in the context of various generations
- Source :
- Problems and Perspectives in Management, Vol 13, Iss 1, Pp 104-112 (2015)
- Publication Year :
- 2015
- Publisher :
- LLC "CPC "Business Perspectives", 2015.
- Subjects :
- Business
HF5001-6182
Subjects
Details
- Language :
- English
- ISSN :
- 17277051 and 18105467
- Volume :
- 13
- Issue :
- 1
- Database :
- Directory of Open Access Journals
- Journal :
- Problems and Perspectives in Management
- Publication Type :
- Academic Journal
- Accession number :
- edsdoj.45721117b9b04285b49de3e501da7a8b
- Document Type :
- article