THE CORRELATION BETWEEN THE CONCEPTS OF LINGUISTIC EFFECT AND MANIPULATION OF CONSCIOUSNESS

This article provides a multi-analysis and comparison of the concepts of linguistic effect and mind games by means of language. Those have acquired the greatest relevance in the modern digital world, i.e., the world of network communications.Through comparing dictionary and scientific definitions, as well as a number of criteria, one may distinguish the basic similarities and differences between linguistic effect and manipulation of consciousness. One may also find a description of the key features of mind games using language, as well as the definition of the concept of speech manipulation, along with a univocal negative moral and ethical assessment of this phenomenon. The general correlation of the concepts of linguistic effect and manipulation of consciousness is also provided.