#Selfienaurna, memes, imagens e fenômenos: propagações digitais e uma proposta multimodal e semiótico-social de análise

Expanding propositions of Souza Júnior (2015c), the present paper analyses the propagation patterns of media/linguistic practices, encapsulated in selfies, which the Brazilian Electoral Justice termed a ‘forbidden act’ – whenever selfies were to be taken inside voting booths and/or posted online from there, during the 2014 Brazilian elections. Suggesting a bottom-up Linguistics and social-semiotics-oriented analysis, seeking to expand the investigative limits of a pictorial and Communication-oriented analysis presented in Shifman (2014), the paper, firstly, examined the selfie post that originated the digital event #selfienaurna (i.e. selfie in the voting booth). Secondly, the article defined that post’s initial compositional pattern in terms of: a) multimodal construction (its visual syntax); b) multimodal proposition (the purpose the purpose expressed through that picture). Then, the methodology of “propagatory analysis” (SOUZA JÚNIOR, 2014) was used to confront the initial pattern with other occurrences found in the corpus. Carrying out a “relational analysis” (SOUZA JÚNIOR, 2015a), this study investigated how the pattern that generated #selfienaurna would evolve, namely: mostly homogeneously – positioning found in Dawkins (1979, 1982); and followed by Recuero (2006) – or heterogeneously - proposition presented in Dennett (1995); and corroborated in Souza Júnior (2014, 2015a). Results showed that the propagation of #selfienaurna evolved mostly heterogeneously, regarding the items investigated.