ҚАЗАҚСТАНДАҒЫ ЭЛЕКТРОНДЫҚ САУДАНЫҢ ҚАЗІРГІ ТАҢДАҒЫ ДАМУ ТЕНДЕНЦИЯЛАРЫ МЕН КЕЛЕШЕГІ

In the process of rapid development of information technology and the active use of the Internet for commercial purposes, there is a transformation and converting of the trading system. Today, a new global e-commerce market has emerged. All countries strive to take their place in this market and use new opportunities. E-commerce can be one of the drivers for retailing, competitiveness and ultimately the development of the entire economy.The article summarizes the modern interpretation of the essence of e-commerce as an effective tool for trading activities. It also determines the place of Kazakhstan’s e-commerce, trends and prospects for its development in the global market. The object of the research is one of the e-commerce sectors - retail e-commerce. In recent years, the turnover of electronic commerce in Kazakhstan has increased, but attention must be paid to the still existing digital inequality of the regions. It can also be noted that in Kazakhstan the number of purchases from abroad is growing at a very fast pace. At the same time, sales abroad are low. Based on the analysis of the current state of e-commerce development, the features and main trends of the market development are revealed, the current problems of e-commerce are considered, and the ways of their solution are presented.Summing up the research, the authors note that, in recent years, there has been a slight increase in the pace of electronic commerce in general, and this provides very good prospects and opportunities for the development of Kazakhstan’s electronic commerce on the world market. The introduction of new tools to stimulate the e-commerce system, as well as the development of e-commerce infrastructure is an effective measure for the development of an electronic trading system in Kazakhstan.