OLFACTORY SELF-PRESENTATION IN INTERPERSONAL INTERACTION: THE ROLE OF PERFUMERY AND PERSONALITY TRAITS

Purpose. The purpose of the study is to study how the peculiarities of using perfume scents affect self-presentation and how this is related to a person’s personality traits. Methodology. The participants filled out the questionnaire “Socio-psychological characteristics of olfactory behavior” developed by O.A. Gerasimova, the Keirsey questionnaire; the “Social Control Scale” by M. Snyder. Results. The results of the study show that the majority of respondents use a self-presentation strategy in interpersonal interaction, the features of which are related to personal characteristics and the degree of communicative control. The direction of using parfumeria – for oneself or for others – depends on personal characteristics and the degree of control over the communicative situation. The lack of significant links between personality traits, temperament type and preference for certain flavors shows the complexity of the study of olfactory self-presentation and the need for further research in this area. Practical implications. The results of the conducted research can be used in practice as a guide in the selection and creation of fragrances, to understand how a person chooses a preferred fragrance.