Virtual Reality Application for Information on Campus Facilities at Pradita University Tangerang: Web-Based Prototype and Usability Analysis

Campus marketing through photos and videos may only have a limited impact, but with the virtual reality campus tour, it is hoped that it can provide an interactive campus virtual reality experience for prospective students. This application is a web-based campus virtual tour application prototype that can be run on any device. The application was developed using the 3D Vista application and photos will be captured using a 360 camera. The prototype uses three collective rooms on campus with different descriptions to provide information about the campus environment and testing is carried out using the System Usability Scale method on 30 people. The results of this study are that a virtual reality campus tour application developed using the 3D Vista application has the potential to provide an innovative and attractive marketing tool for campuses. The evaluation results of SUS gave a score of 73 which means this application is relatively easy to use. This application has the potential to support campus marketing efforts