O marketing bibliotecário e a comunicação empresarial

The resulting change in the advancement of technology raised what some may call the "web 2.0 age", where hypertexts are usually present in the documents of the Internet. In turn, social networks gained ground enabling information flow at any given moment. Based on these assumptions, and by means of a literature review, both the use of hypertext as a contributor of information flow among the social networks, as the study librarian marketing in the business communication, strategic activity in which the information worker uses new technologies in order to apply them as propagators of the library, its products and services, are the two aspects approached in this research.