STATUS TEXTS IN RUSSIAN AND KOREAN SOCIAL NETWORKS AS A SUBGENRE OF INTERNET COMMUNICATION

The article is devoted to the phenomenon of social net status, which is considered as a subgenre of Internet communication and is a verbal presentation of the owner’s electronic profile. The paper features an analysis of status texts in Russian and Korean social networks and gives a profound description of their textual specifics. It is noted that status texts have a high communicative potential, they are small-format texts, can be creolized, occupy a strong position in the information field of an electronic page. The analysis of functional features of profiles has revealed that the status is intended to shape a certain view of the user’s electronic page the way advertising slogans create the brand image. The goal of the research is to show that the status is a universal element of social networks, and the Internet today is not just an open multicultural space, but a virtual system that subordinates its users to its laws. The study of social net statuses makes it possible to describe the peculiarities of modern web-communication in its dynamics. The paper features the complete range of current studies on the phenomenon in question.