The Use of Visual Communication Technology in the Cultural Connotation and Design Expression of Traditional Cultural and Creative Products

Traditional cultural and creative products need to be combined with cultural connotations on the basis of traditional cultural products, and modern visual communication design laws and design theories are used as the methods to broaden the product display medium and extend the product value. In this paper, we first sort out the cultural connotation of cultural and creative products and the design and development motives and explore the specific implementation path of cultural and creative product design based on visual communication design. Secondly, it studies the extraction of visual elements of traditional cultural and creative product patterns by the SURF image feature extraction method. Firstly, it realizes the acquisition of styling visual elements by the Canny operator in the edge detection algorithm. Then it acquires accurate color visual elements based on the K-Means primary color extraction algorithm improved by the contour coefficient method. In the traditional cultural and creative product design examples, it is found that the average Dice conventional culture coefficient image extraction based on the SURF method is 0.731, and the structural similarity of primary color extraction reaches 0.792 with the original image of traditional culture. Traditional cultural and creative products have a comprehensive evaluation score of between 4.3 and 4.5, which indicates high satisfaction. Carrying out the design of conventional cultural and creative products with visual communication design, its central performance is in visual attractiveness and formal innovativeness in order to burst the vitality of traditional cultural and creative products.