ANALYSIS OF VENTURE CAPITAL ATTRACTIVENESS VARIABLES

This research aimed to analyze whether the innovative factors, financial and Corporate Governance criteria of publicly traded companies are related to the ability to acquire resources via Private Equity funds. Data from Brazilian companies from 2014 to 2018 were collected. A logistic regression with panel data was performed, using the Probit and Logit models. The observed result shows the positive influence of the innovation criteria: spending on R&D, environmental and social investments; financial criteria: ROE and size of investee companies and governance criteria: management and shareholder protection. The results are in line with the findings of the international literature and contribute by offering an objective, empirical analysis of the behavior of attractiveness variables in the environment of companies operating in countries of emerging economies.