ANALYSIS OF PIG’S MARKET PERFORMANCE IN ALOK SUB-DISTRICT, SIKKA DISTRICT, EAST NUSA TENGGARA PROVINCE OF INDONESIA

The asymmetry of information among market participants often causes by price disparities, resulting in low prices for farmers. This can be attributed to collusion among the institutions involved in marketing pigs in the study location. The research objective was to determine the marketing mechanism and performance of the pig market, which was achieved through the survey method. Sampling was conducted in several stages. Firstly, sample villages were determined purposively. Secondly, farmer respondents were determined non proportionally. Finally, marketing institution respondents were determined using snowball sampling techniques. The analysis methods used were farmer's share analysis, marketing margin analysis, and marketing efficiency analysis. The analysis results indicate that the marketing mechanism for pigs in Alok Sub-district, Sikka Regency involves two channels: channel 1 (farmer-collecting traders-slaughterhouse) and channel 2 (farmer-slaughterhouse). The farmer's share in the marketing process is 67.52%. In channel 1, the marketing margin is IDR9,195,637.31/AU with a total marketing cost of IDR932,172.85/AU and a marketing profit of IDR8,263,464.46/AU. The marketing margin for channel 2 is IDR9,195,637.31/AU with total marketing costs of IDR229,772.73/AU and marketing profits of IDR8,965,864.58/AU. The marketing efficiency value is 3.65% for channel 1 and 0.81% for channel 2, indicating an efficient pig marketing system in Alok District, Sikka Regency.