SPEECH IMPACT OF NEWS MICROBLOG AS A SPECIAL TYPE OF HYPERTEXT

This article is devoted to the study of the features of the news microblog as a special type of a hypertext and its speech impact on the recipient. Such phenomena as speech influence and speech manipulation in mass media communication are considered. The article examines hypertextuality as a distinctive characteristic feature of online publications. The non-linear (the text has a mosaic structure) and linear (the text has a clear sequential structure) character of information presentation is emphasized. A hyperlink is considered as the main element of the structure of a hypertext, a connecting link between its fragments. It is concluded that the information presented in the form of hyperlinks may be the subjective point of view of the author and may have a manipulative nature.