PRODUCTION WORKSHOP AT HOME: CULTURAL ELEMENT AND SURVIVAL STRATEGY IN THE REGION P'URHEPECHA

The aim of this paper is to analyze, characterize and give a definition of home workshop production from wood craft activities performed by residents of San Juan Pamatácuaro, Michoacán. For its realization, from an ethnographic perspective had to live for a time in the community study and thus directly observe workspaces artisans and learn in their own words of their organization in different ways, as the establishment of a workshop is given in the domestic space, the tools that are used have certain peculiarities, labor usually takes familiar, coupled required part marketing or networking. Furthermore, learning from each of the trades is through socialization and observation. Thus the formation of these productive activities turn out to be a survival strategy just for families to meet their needs because they do not generate surpluses.