PHRASAL VERBS AS A MEANS OF INCREASING THE EXPRESSIVITY OF MASS MEDIA DISCOURSE

Purpose. The article is devoted to the study of phrasal verbs functioning as one of the speech means that makes up the system of speech expression of the communicative intention of the author of a publicistic article. The purpose of the article is to analyse the speech means used in the English-language quality press to form an evaluative color of events, a certain image, and produce a pragmatic impact on the recipient. Methodology. The authors use the method of functional analysis of discourse. Results. As a result, it was determined that the targeted choice of effective pragmatic means of influence is based on the communicative intention of the author, the use of speech strategies and tactics is intentional. Mass media discourse is a functionally determined system of meanings in which propositions are linked by pragma-semantic and logical-semantic relations. Conclusions. It is concluded that knowledge of the mechanisms of speech influence can help specialists in various professional spheres in improving their communicative competence, and contributes to the resistance to speech manipulations.