Active audiences in the mobile ecosystem: Analysis of the interaction options in Spanish cybermedia through websites, mobile telephones and tablets

Cybermedia are immersed into a paradigm change, going from an environment where the main device to connect online was the personal computer to another one wherein there is a strong and increasing integration of new devices such as smartphones or tablets. Thus, thanks to the advancement of IT and the gradual incorporation of objects with small computers inside. Also, the fast technological progression is changing the way in which users relate to Internet and interact with cybermedia.