LINGUISTIC FEATURES OF NATO’S MEDIA IMAGE (THE CASE STUDY OF BRITISH ONLINE PUBLICATIONS)

The paper investigates linguistic specific means of NATO's image making in online British leading newspapers. The case study involves news reports and analytical articles that represent explicit and implicit evaluation of the North Atlantic Treaty Organization. The investigation is based on the principles of the media linguistic approach and suggests the structural peculiarities of a media image that can be analyzed as a three-sided unit including positive, negative and neutral structural elements of image introduction into a media text. The NATO's image can be viewed as that of a geopolitical actor, creating its Natoland. Certain media topics are analyzed as creating positive and negative images of the NATO as a military organization. A finite list of positive and negative constituents to the Alliance's image is presented in the paper. It is assumed that the simplistic writer-reader model of interaction shapes certain elements of a media image that can be interpreted by a reader. The author distinguishes in the paper the principle constituents of an international organization in general, and the NATO in particular. Findings of the study demonstrate that the NATO's media image is interpreted by the readers as the conceptual entity of two key images: a peacemaker and a hawk that are restored on lexical and intertextual levels.