Creative management: Model for the development of entrepreneurial competencies

A model is presented for developing creative entrepreneurial competences (CEC), which is focused on the formation of creative entrepreneurial and practical skills in a timely manner (Just-in-Time Learning). The proposed model assumes a high level of motivation, deep immersion, and full dedication of individuals and has a cyclical nature throughout their working life (Lifelong Education Cycle). The central figure of the model is an individual who, by choosing an active form of education and following a precise algorithm of actions, can obtain high performance and achieve entrepreneurial success. The formation of an individual’s business consciousness is divided into five stages: UnConscious InCompetence, Conscious InCompetence, Conscious Competence, UnConscious Competence, and the second Conscious InCompetence stage. It is established that the minimum level of creative entrepreneurial competences consists of a combination of basic professional competences, elementary competences of IT&S literacy, and key communicative competences. Furthermore, it is found that an individual’s professionalism will grow until the pace of their learning exceeds the pace of the external environment’s dynamics. AcknowledgmentsThis scientific paper is published with support by British Council’s ‘Creative Spark: Higher Education Enterprise Programme’, project № 5742783597 – the ‘National Сentre for Сreative Entrepreneurship Development’ (NCCE) and Kingston University London. English language proof-reading and comments were provided by Dr Martha Mador and Dr Alan Flowers, Kingston University London, UK.