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10 Ways to Boost the Impact of Your Research: A case study in campaign marketing
- Source :
- Marketing Libraries Journal, Vol 4, Iss 2, Pp 3-20 (2020)
- Publication Year :
- 2020
- Publisher :
- Marketing Libraries Journal, 2020.
-
Abstract
- There is work to do in raising both the awareness and credibility of libraries as partners in the research lifecycle. However research reveals that often library marketing activities are not strategic, integrated or well-grounded in market research. This case study explores a campaign entitled “10 Ways to Boost the Impact of Your Research”. What began as a resource was developed into an integrated series of promotional activities culminating in a 10-week email marketing campaign. This article briefly explores the literature, outlines the goals of the campaign, the processes involved in its implementation, and describes how it was evaluated.
Details
- Language :
- English
- ISSN :
- 24758116
- Volume :
- 4
- Issue :
- 2
- Database :
- Directory of Open Access Journals
- Journal :
- Marketing Libraries Journal
- Publication Type :
- Academic Journal
- Accession number :
- edsdoj.2d5764f9f224fd4ab7ab6c7a2444342
- Document Type :
- article