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SOCIAL DESIGNING OF ADVERTISING EDUCATION: THE UNITED STATES EXPERIENCE

Authors :
N. Starykh
N. Lazutova
Source :
Вестник университета, Vol 0, Iss 9, Pp 272-279 (2019)
Publication Year :
2019
Publisher :
Publishing House of the State University of Management, 2019.

Abstract

The challenges of post-industrial economy and the reduction of public funding of universities in the 1960s was painful for the American academic community, as for their Russian counterparts today. It is particularly important to study the successful experience in the context of higher education reform. The article presents the results of design study advertising education the United States in connection with a change in the socio-cultural environment.

Details

Language :
English, Russian
ISSN :
18164277
Issue :
9
Database :
Directory of Open Access Journals
Journal :
Вестник университета
Publication Type :
Academic Journal
Accession number :
edsdoj.2cfa092dc34a4e8bb89b310d93ddd2ec
Document Type :
article