Media Exposure and Risk Perception as Predictors of Engagement in COVID-19 Preventive Behaviors: Extending the Theory of Planned Behavior Across Two Cultures

Authors :: Hu Xuechen
Gao Xingjian
Xu Wenzhen
Takai Jiro
Source :: Online Media and Global Communication, Vol 1, Iss 1, Pp 90-123 (2022)
Publication Year :: 2022
Publisher :: De Gruyter, 2022.
Abstract: This study examined the psychological and social factors that affect the performance of preventive behaviors toward COVID-19, by testing a model based on the theory of planned behavior (TPB). Our model featured media exposure and social networking site (SNS) involvement, and we tested it in two highly contrasted cultures regarding COVID-19 attitudes: U.S. and Japan.

Subjects :: media exposure
personal hygiene
preventive behavior
risk perception
social media involvement
survey
theory of planned behavior
Communication. Mass media
P87-96

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