The Impact of Motivation on Organizational Commitment: An Empirical Study with Kosovar Employees

Motivation and Organizational Commitment are determinant factors that directly influence the success of the organization. Work motivation is the process that initiates and maintains goal-directed performance, Commitment encourages employees to voluntarily engage in the organization and have an intention to be members of the organization for the long term. This study investigates the relationship between motivation and organizational commitment. An online survey was conducted with 207 participants across Kosovo. The results of regression analysis show that motivation has a significant effect on organizational commitment. The model summary shows that work motivation explains 36% of the change in organizational commitment. The coefficient of work motivation) shows that work motivation has a strong and positive effect on organizational commitment. Positive and strong correlation found between work motivation (WM) and organizational commitment (OC). As much the employees are motivated that means they automatically will increase the job performance.