Market-Based Digital Platforms: Do They Primarily Support Post-Pandemic Creative Adaptation?

Small and medium-sized businesses make a significant contribution to Indonesia’s economy. The goal of this essay is to assess the degree to which strategy and the digital marketing environment have an impact. Data collection was carried out by observation and the distribution of 120 questionnaires, and the research approach employed was quantitative research using SPSS 23. The findings of the article demonstrate that SMEs strategies may swiftly adjust to changes in technology by paying attention to features of functions, interpersonal communication, access, incentives, and the quality of production and services.