Application of fuzzy group decision-making selecting green supplier: a case study of the manufacture of natural laurel soap

Abstract The selection of suppliers alone is one of the most important competitive challenges facing organizations today. With today's increasing awareness and facing many significant environmental pressures, the process of selecting the right suppliers for green supply chain management is even more difficult for decision-makers. The process of developing and implementing decision-making tools seek to face these challenges is rapidly evolving, especially in a fuzzy environment whose data are incomplete. The purpose of this article is to investigate prospective green chain suppliers for a laurel soap producing company based on a framework using MCDA fuzzy technologies such as Fuzzy GRA, Fuzzy TOPSIS, and Fuzzy VIKOR. During this paper, a discussion of fuzzy set was discussed with Fuzzy MCDM. Within a realistic case study, where a comparison was made between the tools, and it was noted that the results were consistent between the two tools Fuzzy TOPSIS and Fuzzy GRA, and the arrival of similar results and a slight difference with results was observed in Fuzzy VIKOR interpreted. The most detailed analyses were conducted on distance measurements, linguistic variables, assembly functions, and confusion processing. This study introduces the Fuzzy MCDM method to help researchers choose a more effective approach for green supplier selection and the conclusions and other study directions are offered toward the conclusion of the paper.