Theoretical Review on Relational View

The theories of strategy have been based on industry analysis or firm-level analysis. The relational view (relational theory) states that relationships must be analyzed to understand competitiveness and resources. According to Dyer and Singh (1998), there are gains that can only be obtained through interorganizational relationships. The purpose of the article is to present and discuss the relational view: its origins, congruent theories, as well as the mainstream of empirical studies, in which it is used as a base. Results show dominance of supply chain management as an empirical object and also the application of relational view along with other basic theories.