THE LEADERSHIP - COMMUNICATION BINOMIAL WITHIN ECONOMIC ORGANIZATIONS. AN ESSAY-BASED APPROACH

The great challenges of the third millennium are not limited to globalization (or, according to some people, the forced promotion of globalization worldwide by the world’s great powers), the fight against international terrorism or the continuous implementation of state-of-the-art technologies. They culminate in the concept of “Industry 4.0[1], the fourth industrial revolution, represented by the digitization of all aspects of social life. New elements, totally unknown until recently and especially unpredictable such as economic recession, destabilization of the euro zone, political populism, intensification of cyberattacks of Russia or China, the failure of the Trump administration etc. required changes in the current environment. Through the rapid and categorical way of imposition, two of them stand out as cataclysms of the social life, as it was perceived at the beginning of the millennium, completely transforming the reality of civilization on the old continent. Thus, the refugee crisis and the COVID-19 pandemic crisis have changed human existence in all its complexity, redefining, among other things, the daily way we make our living through work.