Danka Multimedia: A cooperative expanding in the new digital economy

Danka Multimedia is a cooperative society, which offers integral communication services due to the areas of Marketing and Formation by means of new technologies. Because of the sector in which its activity takes place, as well as its own business vocation, Danka Multimedia has shown from its beginnings a gradual growth. This growing is increasingly making progress, and, as a consequence of this feature, the firm has to clash with some problems. These conflicts caused by the growth, which affect to every form of business organization, are more important in the case of Danka Multimedia because of its corporate personality, its culture and values, and the sector in which Danka Multimedia develops its activity. The Danka Multimedia’s growing management is the central issue with what this case deals.