APPLYING THE EXPERT METHOD TO DETERMINE A COMPANY’S STRATEGIC GOALS

The most important factor for the success of a company in today’s competitive environment is to have clearly defined goals. Objectives define what a company strives for, what it wants to achieve, and what it wants to realize in its activities. Clearly defined goals are necessary to ensure the sustainability and effectiveness of a company’s operations and the successful achievement of its desired results. This paper proposes an expert method for determining the strategic goals of a company. The experts ranked 24 strategic goals in terms of importance, and variance and coefficient of variation were then used to determine the consistency of the experts. As a result, 15 important strategic goals were identified of the 24 goals of the assessed transport company.