VISUAL POETRY AS LITERARY PHENOMENON OF INTERMEDIALITY

Active integration of intermedia literary technique results in a paradigm shift as well as in poet’s intention to overcome traditional forms and genres and represent the message by means of other semiotic signs. The incorporation of the visual component into the verbal poetic structure ensures the development of the visual poetry – a new genre of intermediality. The article reviews the most common understandings of the visual poetry and its place in the contemporary literature. It suggests a particular strategy for the interpretation process of the verbal and visual components. The author also presents the analysis of two poetic texts with the dominant visual component within their structure.