Use of digital technologies in forming business communication skills and cross-cultural communication of students

The authors of the article invite readers to discuss issues related to the success of intercultural communication, and also make their additions to the very concept of “intercultural communication”, pointing out the need to consider it not only and not so much as the interaction of representatives of different countries, but also representatives of different cultures within one country, based on a comparison of their geographical, linguistic, educational, sociological and psychological characteristics. The article also talks about the increasingly dense presence of artificial intelligence systems in the education system and the role it can play in the development of successful communication skills. The authors of the article argue that the best way to acquire communication skills is to train in a simulated environment, since such complex skills are best acquired through experiential learning using conversational systems or chatbots, since artificial intelligence-enabled tools can listen to conversations and provide the missing information. or useful information. The authors of the article conclude that the potential of using artificial intelligence to improve intercultural communication and business communication has not yet been fully realized and believe that carefully designed research and development in this area can lead to the creation of new tools that promote more effective and harmonious intercultural communication in educational environment.