'Tears have never won anyone freedom:' a multimodal discourse analysis of Ukraine’s use of memes in a propaganda war of global scale

Authors :: Poepsel Mark A.
Malo Andrew
Obuekwe Chinedu
Wilhelm Mikayla
Perea Góngora Valquiria
Daiber David
Source :: Online Media and Global Communication, Vol 3, Iss 1, Pp 55-81 (2024)
Publication Year :: 2024
Publisher :: De Gruyter, 2024.
Abstract: This paper analyzes memes posted by @Ukraine to X, formerly known as Twitter, from the account’s inception in 2016 through September 2023 to examine the function and utility of memes as tools of propaganda in global conflict.

Subjects :: propaganda
multimodal discourse analysis
memes
twitter
polysemy
Communication. Mass media
P87-96

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