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EVOLUTION OF THE MAIN RETAILERS ON THE ROMANIAN MARKET

Authors :
Silvia PUIU
Source :
Management & Marketing, Vol VIII, Iss 1s, Pp 115-124 (2010)
Publication Year :
2010
Publisher :
Universitaria Press Craiova, 2010.

Abstract

The paper presents the retail market in Romania, the main retailers and their evolution in our country. The theme is better highlighted in the foreign professional literature, but also Romanian economists analyzed some features of this subject. The purpose of this paper was to examine and interpret how Romanian retailers evolved during the period 2002-2009. A qualitative method was chosen for this research, and the empirical data was gathered from the companies in the Romanian retail sector. Primary data was collected through annual information from their websites, annual reports and different articles. The research is useful for companies, in order to understand and anticipate the tendencies in the field.

Details

Language :
English, French
ISSN :
18412416
Volume :
VIII
Issue :
1
Database :
Directory of Open Access Journals
Journal :
Management & Marketing
Publication Type :
Academic Journal
Accession number :
edsdoj.1dd096a7674a6f8c4ed9b8ff3959e6
Document Type :
article