IMPORT SUBSTITUTION IN THE CONSTRUCTION AND IN INDUSTRIAL PODUCTION: ACCORDING TO OPINION POLL RESULTS

The authors addressed matters related to import substitution, which are widely discussed in the crisis period on different levels of economic management. The interrelation of import substitu-tion and solution of one of the main tasks of Rus-sian economy - diversification - is pointed out. The authors made an attempt to disperse some stereo-types, which were formed in mass consciousness concerning substitution of import ware. Patriotism is considered as one of the factors of consumer behavior.