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Determinant factors of Indonesian muslim behavior in choosing halal products

Authors :
Dudang Gojali
Vemy Suci Asih
Source :
Innovative Marketing, Vol 16, Iss 4, Pp 155-163 (2020)
Publication Year :
2020
Publisher :
LLC "CPC "Business Perspectives", 2020.

Abstract

This research aims to examine the factors influencing the Indonesian Muslim community’s actions in choosing halal items. This objective is accomplished by evaluating the factors of variable creation that affect halal product selection. 183 Muslim respondents in Indonesia collected data for the study by filling out questionnaires. There are nine variables in the questionnaire survey segment: personal social perception, halal certification, halal awareness, trust, subjective norms, satisfaction, attitude, religiosity, and interest. Data were obtained based on participants’ availability and willingness to participate in selecting the questionnaire. The approach used is quantitative descriptive, namely, factor analysis, to determine the factors that form variables. One of the most important results is that the nine variables were selected to create an element that significantly influences people’s behavior in choosing halal items. Next are satisfaction, personal social perception, subjective norms, attitude, halal certification, interest, trust, and halal awareness. The religiosity variable results give the most significant contribution of importance in shaping the variables. AcknowledgmentAuthors acknowledge the Covenant Faculty of Economics and Business of UIN Sunan Gunung Djati Bandung, who has supported this research.

Details

Language :
English
ISSN :
18142427 and 18166326
Volume :
16
Issue :
4
Database :
Directory of Open Access Journals
Journal :
Innovative Marketing
Publication Type :
Academic Journal
Accession number :
edsdoj.19b83342ec6c40a7a713494248879c0c
Document Type :
article
Full Text :
https://doi.org/10.21511/im.16(4).2020.14