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Examining Decision-Making of Participating in Open Innovation Platform

Authors :
Insoo Son
Jong-Ho Lee
Dongwon Lee
Source :
Asia Marketing Journal, Vol 19, Iss 4, Pp 61-85 (2018)
Publication Year :
2018
Publisher :
Korean Marketing Association, 2018.

Abstract

Open innovation is based on a different knowledge landscape, with a different logic about the sources and uses of technologies. It implies that firms increasingly rely on external sources of innovation by emphasizing these ideas and resources. Using datasets from the UK biotechnology industry, this paper explores firms’ willingness to participate in open innovation. The results indicate that the switching cost is identified as the direct predictor of the willingness to participate in open innovation. While high commitment based on the trust with partner increases switching costs, IT infrastructure within the firm decreases switching costs to open innovation. Taken together, this research broadens the study on open innovation by applying the switching cost as a medium of knowledge transfer in the biotech industry.

Details

Language :
English
ISSN :
15987868 and 27656500
Volume :
19
Issue :
4
Database :
Directory of Open Access Journals
Journal :
Asia Marketing Journal
Publication Type :
Academic Journal
Accession number :
edsdoj.14d04d6b0c0e49c3b23f6630188c9653
Document Type :
article
Full Text :
https://doi.org/10.15830/amj.2018.19.4.61