Le « tourisme d’aventure organisé », nouvelle utopie touristique ? Cas du trekking au Maroc

Talking about "organized tourism of adventure" in the present context of outdoor leisure activities, an aberration is it? This oxymoron could be explained by the ambivalence on tourist practices that take advantage of the combination of these two forms of tourism, isn't it? "Trekking" is considered both as a specific term and as a marketing term. This duplicity gives it his specificity: a tourism based on adventure, nature and cultural discovery; nevertheless, it is included into a very organized marketing system. Wilderness, culture, sociability are sometimes the main motivations of a trip in Moroccan mountains, or sometimes they constitute one of the main reasons. In addition, motivations to participate to an organized trip in Atlas are becoming more and more diverse and affect various travelers. Imagination and dreams are supplanted by a combination, sometimes contradictory, of motivations. Tourist industry renewed these pseudo-imagination and we are now seeing their assimilation by both professionals and tourists. Adventurous experiences and industry of adventure face each other and encourage the emergence of a new tourist utopia.