Doing urban research on ‘hard-to-reach’ populations during the COVID-19 pandemic: advantages and ethical dilemmas using digital ethnography as a new alternative

Abstract This paper presents insights on conducting urban research amidst the COVID-19 pandemic, emphasizing the adoption of digital ethnography as an innovative and flexible approach. Drawing from an expanding body of literature on fieldwork among 'hard-to-reach' populations during crises such as the COVID-19 pandemic, we share our experiences from a study on the socio-economic impacts of mandatory lockdowns on poor urban residents in Harare, Zimbabwe. Our research highlighted several methodological benefits of digital ethnography, including its non-intrusive and non-intimidating nature, cost and time efficiency, ability to increase participant diversity, assurance of respondent safety, research flexibility, and the generation of impactful data. Unlike traditional immersive ethnography, digital ethnography proved adept at navigating the complexities of the 'global', 'local', and 'trans-local' dimensions of contemporary urban research subjects. However, this approach also presents several ethical challenges. These challenges include obtaining informed consent, ensuring confidentiality and anonymity, participants' potential misunderstanding of the research context, the risk of exacerbating stress during crises, and respecting privacy in digital spaces. Urban researchers must carefully consider these ethical issues before undertaking their studies. In conclusion, virtual environments have become integral to modern life and represent essential avenues for urban researchers, particularly during periods of limited physical interaction and when studying populations that are difficult to reach in person but more accessible online. Further, the adoption of digital ethnography, extends beyond the necessity imposed by the COVID-19 pandemic. It reflects an ongoing evolution in ethnographic practices, adapting to the realities of a digitally connected world. We suggest that urban researchers should think of digital ethnographic ethics from the point of view of reciprocal and mutual collaboration with participants. With this thinking, urban research subjects become co-participants and co-researchers rather than subjects of exploitation in the expanding and complex digital space.