SPORT-SPECTACLE IN THE CREATIVE ECONOMY: SOCCER AND CULTURAL PROMOTION FOR DEVELOPMENT

This article aims to develop concepts for the term creative economy, pluradimensional, but already well institutionalized, and to relate it to sports, especially soccer, which is both a cultural symbol and high profitable economic activity in the contemporary world, through literature review and the hypothetical-deductive method. Once having been elevated to the category of a spectacle of global proportions and business mode of high profitability, soccer today is at the same level of biggest projection activities as entertainment and cultural heritage in most Western countries and its direct relationship to the creative sectors of the economy qualify it as a study category in this field. In view of the panorama presented, the study aims, as a problem, to analyze the contribution of soccer to local, regional and world development, from its intangible field, to assist and, at the same time, be a part of the Creative Economy.