Mediatisasi Agama Dalam Dakwah Halimah Alaydrus di Media Sosial Instagram

The increasingly massive development of technology provides a gap in creating social discrepancies in society because it departs from the impact of understanding online media da'wah so that consumption is received personally without any prior review process. The process of finding this kind of understanding needs religious mediatization to avoid one-sided consumption in understanding da'wah content on social media. This research focuses on the object of study Halimah Alaydrus via her Instagram to be examined comprehensively with a qualitative approach and using the critical-analytical method. So that it departs from the Koran that it becomes a text that is always relevant from time to time both in terms of place and time, that the content that becomes the subjectivity of a Halimah Alaydrus gives a distinctive da'wah color and is easily understood by various groups. As for the results of this study, researchers found several verses that were used as da'wah content by Halimah Alaydrus which were persuasive in nature. In this case, the verse construction used provides orientation to the community to remain calm in living life, despite loneliness, focus on yourself, always feel that Allah is in control of His servants. It is at this point that Halimah Alaydrus inserts several strands of redaction that are in accordance with the current context in her caption. the space to simplify or simplify the interpretation of a verse ultimately becomes the impetus and needs of the community in understanding the content of the message of the Quranic verse. Of course, at the same time, the understanding of a verse will continue to move dynamically.