Determinants of the Consumption of Local Fresh Pasteurized Milk in Ouagadougou

The objective of this paper was to establish the determinants of the consumption of fresh pasteurized milk in the city of Ouagadougou in Burkina Faso. A one-time retrospective survey was conducted in 120 households selected by stratified sampling. To analyze the results, two econometric models were used: the probit model to assess the probability of fresh pasteurized milk consumption, and Heckman’s simple linear model to assess the level of expenses devoted to the consumption of this product. Results showed that, among the studied variables, the major factors that influenced the consumption of fresh pasteurized milk were taste, availability, income, and size of household. The income was the main constraint to the consumption of fresh pasteurized milk. The study also showed that fresh pasteurized milk and imported UHT milk were “luxury” products mainly consumed by high income households. On the other hand, condensed milk and local fermented milk were mostly consumed by low income households. The consumption of yoghurt and dry milk seemed to depend less on the income level. To increase the supply of fresh milk in Ouagadougou’s markets, processors should propose a good quality product (i.e. with a recognized good taste), with high accessibility, in particular in high income districts.