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Infographics as a tool for presentation of an organisation in the media space

Authors :
V. V. Zotov
O. I. Molchanova
Source :
Цифровая социология, Vol 7, Iss 3, Pp 80-90 (2024)
Publication Year :
2024
Publisher :
State University of Management, 2024.

Abstract

Infographics are used to display information in a visual form with a graphic component, and have become widespread due to the convergence of the media space, which has transformed the processes of collecting, processing, broadcasting, and, most importantly, presenting information. The purpose of the article is to consider infographics as a media format for self-presentation of an organisation, as a tool for managing its image. The conducted analysis allows us to show a classification of the infographics according to the following criteria: display method, data type, purpose, presentation format, presence of interactivity, and time perspective. The functionality of the infographics is quite wide: these are functions, such as cognitive, analytical, factual, instructive, argumentative, ascertaining, attractive, expressive, aesthetic, identification, decorative, etc. However, some functions are still not sufficiently disclosed. The article examines the function of presenting the infographics in the media space and, based on a rapid survey, shows its importance in terms of informing the audience about the content of the organisation’s activities, revealing the viral potential of the infographics and its impact on the positive perception of the audience. This all points to the possibility of using the infographics as a media format for self-presentation of an organisation in various target communities, as an effective tool for managing image perception.

Details

Language :
Russian
ISSN :
2658347X and 27131653
Volume :
7
Issue :
3
Database :
Directory of Open Access Journals
Journal :
Цифровая социология
Publication Type :
Academic Journal
Accession number :
edsdoj.09354f5dcfb7435ba08b460c9960937d
Document Type :
article
Full Text :
https://doi.org/10.26425/2658-347X-2024-7-3-80-90