Unified Framework for Optimal Routing Choice under Guidance Information

In order to satisfy the diverse demand of travel service in the context of big data, this paper puts forward a unified framework for optimal routing choice under guidance information. With consideration of the influence of big data, the scenario analysis of routing choice is implemented, and the routing choice under guidance information is discussed. The optimal routing choice problem is abstracted into the collaboration optimization model of travel route choice, departure time choice, and travel mode choice. Based on some basic assumptions, the collaboration optimization model is formulated as a variational inequality model. The method of successive averages is applied to solve the proposed model. A case study is carried out to verify the applicability and reliability of the model and algorithm.