Packaging design of Tanyang congou black tea based on geographical indication product protection

Taking the packaging design of Tanyang Gongfu Black Tea, a product protected by geographical indication, as the core content, the paper adopts the method of combining case study with data investigation to deeply interpret and refine the regional cultural characteristics of Tanyang Village, and further integrate the regional geographical and cultural factors of Tanyang Village into the design to enhance the added value and influence of the product.