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The Purchase Decisions Are Influenced By Price, Brand Image and Quality Of Iphone Products In Malang City
- Source :
- IJEBD (International Journal of Entrepreneurship and Business Development), Vol 6, Iss 3 (2023)
- Publication Year :
- 2023
- Publisher :
- LPPM of Narotama University Surabaya, 2023.
-
Abstract
- Purpose: This study aims to determine and analyze the effect of price, brand image and product quality on iPhone purchasing decisions in the city of Malang. The population in this study are iPhone consumers who have purchased products at Fineapple id. Design/methodology/approach: The data collection method in this study used a questionnaire with a sample of 75 respondents. The independent variable in this study is the effect of price, brand image and product quality and the dependent variable is the purchase decision. The analytical method used in this study is multiple linear regression analysis and processed using SPSS 26. Findings: The results of this study simultaneously show that the effect of price, brand image and product quality has a positive and significant effect on purchasing decisions. Partially, Brand Image and Product Quality have a significant effect on iPhone Purchase Decisions, while Price has no effect on iPhone Purchase Decisions. Paper type: Research paper
- Subjects :
- Price
Brand Image
Product Quality
and Purchase Decision
Business
HF5001-6182
Subjects
Details
- Language :
- English, Indonesian
- ISSN :
- 25974750 and 25974785
- Volume :
- 6
- Issue :
- 3
- Database :
- Directory of Open Access Journals
- Journal :
- IJEBD (International Journal of Entrepreneurship and Business Development)
- Publication Type :
- Academic Journal
- Accession number :
- edsdoj.002bc13bab054255a7294d9659ca8b27
- Document Type :
- article
- Full Text :
- https://doi.org/10.29138/ijebd.v6i3.2264