A critical evaluation on the innovative performance of smartphone industry : a case study on Micromax Informatics in India

There is evidence which suggest that smartphone industry is an active platform experiencing steady growth and demand. The industry is contented with tough competition from different Smartphone companies and thus innovations are considered as buzz word in the industry. Smartphone manufacturers are very keen on assessing the upcoming trends in the market and thereby establishing the updates in the technology in to their existing and new products. The main purpose of the current research study was therefore to evaluate the innovation performances of Indian Smartphone sector using the case of Micromax Informatics as an example. This research sought to understand the impact of innovation performance of Micromax from the perspective of the various stakeholders. This included surveys and interviews with the aim of gaining first hand in-depth information about the Smartphone product. This research led DBA project also sought to identify the challenges, constraints and lessons learned on innovation performance from the experiences of diverse stakeholders in India smartphone industry’s in the context of developing nations. The sample size considered for the interview and survey was 10 managers and 100 customers respectively. By conducting survey with the customers, the researcher gathered a wealth of evidence about the performances of Micromax products. The user’s opinion about the Micromax smartphones was identified by conducting survey with the customers and further interview were held with managers regarding the performances of their product in line with the trends in the industry. The results suggest that, despite the interest and enthusiasm of Micromax for introducing Smartphones, the views of different authors are much more mixed regarding the performance of Micromax which is further exacerbated by the challenges coming from the competitors. Furthermore, there was evidence of the lack of innovative ideas and products of Micromax including not introducing the 4G when in line with the competitors. The main challenges observed when introducing Smartphones were a lack of detailed analysis of competitors and the rival.