Attitudinal effects of advertising : a cognitive-response model /

Authors :: Wright, Peter L.
University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
University Library, University of Illinois Urbana Champaign
Wright, Peter L.
University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Publication Year :: 1972
Publisher :: [Urbana, Ill.]College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,Apr. 14, 1972.

Language :: English
Database :: Biodiversity Heritage Library
Journal :: Attitudinal effects of advertising : a cognitive-response model /
Publication Type :: Book
Accession number :: edsbhl.title.50668
Document Type :: Book<br />text