Exploring Cognitive Bias Triggers in COVID-19 Misinformation Tweets: A Bot vs. Human Perspective

During the COVID-19 pandemic, the proliferation of misinformation on social media has been rapidly increasing. Automated Bot authors are believed to be significant contributors of this surge. It is hypothesized that Bot authors deliberately craft online misinformation aimed at triggering and exploiting human cognitive biases, thereby enhancing tweet engagement and persuasive influence. This study investigates this hypothesis by studying triggers of biases embedded in Bot-authored misinformation and comparing them with their counterparts, Human-authored misinformation. We complied a Misinfo Dataset that contains COVID-19 vaccine-related misinformation tweets annotated by author identities, Bots vs Humans, from Twitter during the vaccination period from July 2020 to July 2021. We developed an algorithm to computationally automate the extraction of triggers for eight cognitive biase. Our analysis revealed that the Availability Bias, Cognitive Dissonance, and Confirmation Bias were most commonly present in misinformation, with Bot-authored tweets exhibiting a greater prevalence, with distinct patterns in utilizing bias triggers between Humans and Bots. We further linked these bias triggers with engagement metrics, inferring their potential influence on tweet engagement and persuasiveness. Overall, our findings indicate that bias-triggering tactics have been more influential on Bot-authored tweets than Human-authored tweets. While certain bias triggers boosted engagement for Bot-authored tweets, some other bias triggers unexpectedly decreased it. Conversely, triggers of most biases appeared to be unrelated to the engagement of Human-authored tweets. Our work sheds light on the differential utilization and effect of persuasion strategies between Bot-authored and Human-authored misinformation from the lens of human biases, offering insights for the development of effective counter-measures.