Online to Offline Crossover of White Supremacist Propaganda

White supremacist extremist groups are a significant domestic terror threat in many Western nations. These groups harness the Internet to spread their ideology via online platforms: blogs, chat rooms, forums, and social media, which can inspire violence offline. In this work, we study the persistence and reach of white supremacist propaganda in both online and offline environments. We also study patterns in narratives that crossover from online to offline environments, or vice versa. From a geospatial analysis, we find that offline propaganda is geographically widespread in the United States, with a slight tendency toward Northeastern states. Propaganda that spreads the farthest and lasts the longest has a patriotic framing and is short, memorable, and repeatable. Through text comparison methods, we illustrate that online propaganda typically leads the appearance of the same propaganda in offline flyers, banners, and graffiti. We hope that this study sheds light on the characteristics of persistent white supremacist narratives both online and offline.
Comment: 9 pages, 6 figures, Companion Proceedings of the ACM Web Conference 2023 (WWW '23 Companion), April 30-May 4, 2023, Austin, TX, USA