Clicks and Cliques. Exploring the Soul of the Community

In the paper we analyze 26 communities across the United States with the objective to understand what attaches people to their community and how this attachment differs among communities. How different are attached people from unattached? What attaches people to their community? How different are the communities? What are key drivers behind emotional attachment? To address these questions, graphical, supervised and unsupervised learning tools were used and information from the Census Bureau and the Knight Foundation were combined. Using the same pre-processed variables as Knight (2010) most likely will drive the results towards the same conclusions than the Knight foundation, so this paper does not use those variables.