Recent advances in opinion modeling: control and social influence

We survey some recent developments on the mathematical modeling of opinion dynamics. After an introduction on opinion modeling through interacting multi-agent systems described by partial differential equations of kinetic type, we focus our attention on two major advancements: optimal control of opinion formation and influence of additional social aspects, like conviction and number of connections in social networks, which modify the agents' role in the opinion exchange process.
Comment: Chapter of the Birkhauser-Springer book (to appear) by N. Bellomo, P. Degond, and E. Tadmor Eds., "Active Particles Volume 1, Theory, Methods, and Applications"